FEATURE ARTICLE

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Dianne Gibson

Some Dreams Last Many Lifetimes
Tybee Island was home to the very first Days Inn Motel. It has since closed down, but the founder’s generosity continues to provide a room at the beach for area children each summer. During a stay at Tybee Island the summer of 1971, Cecil Day read an article about a local charity in need. The Fresh Air Home had been providing needy children with ten days at the beach each summer for over 70 years. Due to a loss in funding, the camp was going to have to close down.

In 1897, Nina Anderson Pape created a club of women known as the Froebel Circle. Their mission was to increase the health and happiness of Savannah’s underprivileged and at risk youth. There were many children in Savannah and the surrounding counties who never had the opportunity to see the beach, though some lived less than twenty miles from the shore. The club conceived a plan to open The Fresh Air Home on Tybee Island. The camp would enable less affluent children to enjoy a week at the shore, playing on the beach, hearing Bible stories, and making crafts. The circle sought to build character in the children and help them grow physically and morally.

That summer, the circle members opened their first season in a little rented cottage at the beach. They took in six children each week on a total budget of $100. The railroad provided transportation, and the circle members all contributed, as did local businesses, to furnish everything needed to care for nearly fifty children over those six weeks. For the next thirty years The Fresh Air Home was able to operate on money raised by sponsoring oyster roasts, rummage sales, other local fundraising events, and membership dues.

By the late 20’s, The Fresh Air Home had developed a good reputation in the area, and the circle started to receive bequests from local estates. They were able to purchase land, erect buildings, serve more children, and continue to operate. It was not until Mr. & Mrs. Day met with board members from the camp that summer in 1971, however, that The Fresh Air Home acquired an income they could count on. Mr. & Mrs. Day met with board members and offered to provide them with an annual income, if matched by board members. Upon Mr. Day’s death, an endowment was established that continues to this day.

From those eight members, the Froebel Circle has grown to fifty. Membership consists primarily of legacy members. Those are defined as the mother, sister, daughter, granddaughter or daughter-in-law of members in good standing. Five buildings now house close to 400 children each summer. The Fresh Air Home has operated for eight weeks each summer for over 100 years. The circle members continue to strive to provide a place where children can enjoy a week at the beach, playing in the fresh salt air, enjoying music, sports, crafts and unconditional love while supervised by counselors of strong moral character.

When asked what was notable about The Fresh Air Home, Carter Eagle, a circle member, pointed to this longevity. “The fact that we have managed to operate every summer for 114 years is just remarkable to me.” Nina Pape would be delighted to know her dream is still alive today through the devotion of the Foebel Circle members. They continue to expose children to the magic of summer, the beauty of Tybee Island, and create memories that will last a lifetime at The Fresh Air Home.

FAH

Tybee Island, GA Summer 2010

The Fresh Air Home is a 501(c)(3) tax exempt organization whose mission is “to improve the health and well-being of low income children, while building character and helping them grow into better men and women – both morally and physically”. Donations and contributions are tax-deductible as allowed by law.

WEBSITE ANALYSIS

To: Christy Mroczek

From: Dianne Gibson

Subject: Website Analysis

CREDIBILITY

I viewed the web sites for America Cares (www.americares.org) and Feeding America (www.feedingamerica.org). I found both to be very current. Each had been updated this year. Both were user friendly, with clearly defined tabs providing functionality. The America Cares web site used a color choice of red, white, and blue, emphasizing the confidence and reliability associated with the United States. Feeding America chose bright shades of yellow and brown, associated with the fall and harvest. I thought both were very appropriate for each organization. America Cares provides medicine and medical care for people in crisis all over the world. Feeding America’s mission is to feed America’s homeless. Their website was very accessible with a link for those speaking Spanish.

CONTENT

Both sites had easy access to almost all of the indispensable elements that a website needs.   History, mission statements, biographies, FAQ’s, archived news articles, and annual reports were easily accessible from the front page. Both had large DONATE NOW buttons placed at eye level, and again on every page I linked to from the home. Both proudly displayed that 98% of their donations went to direct support of their missions, and also had profiles available on their corporate donors.

IMAGES

Images and pictures loaded quickly and were of high quality. Feeding America chose many of children looking happy and well fed. Most of America Care’s photos were of natural disasters to which they had responded, accompanied with captions or articles explaining how they were able to help.

OUTREACH

Both websites invited viewers to sign up for newsletter to stay informed about the work they were doing. Links to social media, such as Twitter and Facebook were used on both home pages to invite viewers to follow and like their organization, providing another way to stay informed. America Care also had a way for other non-profit health care organizations to sign up for resource guides. Feeding America had links for people in need to find assistance in their area. Each had links to not only make donations, but also for volunteering with their organizations.

PRESS KIT

Feeding America had a direct link to their press room which contained all the information available in a traditional press kit. While America Cares did not provide such a link, they did have a link to their media contacts with contact information and an invitation to contact them for further information. Neither site had an obvious link to download the information.

Public Service Announcements

10 seconds

The Fresh Air Home on Tybee Island is now recruiting counselors for summer camp. Surf on over to www.thefreshairhome.com and apply now to work four 10 day sessions at the beach.

30 seconds

Wouldn’t you love to spend your summer at the beach?  The Fresh Air Camp at Tybee is now recruiting counselors for their summer sessions.  Fresh Air Camp provides 10 days of beach fun for children in need throughout Chatham and surrounding counties.  There are four, ten day sessions, but our slots are filling fast.  Call 786-5746 for more details.

60 seconds

Cold weather got you down? Remember those carefree, magical days of summer when you were a child? Well, The Fresh Air Camp at Tybee Island does, and they are working to create those memories for nearly 400 children each summer. They are now recruiting counselors and taking camper applications for their four summer sessions. The camp has provided 10 days of beach fun for children in need throughout Chatham and the surrounding counties for over 100 years. Summer will be here before you know it, so call 786-5746 to request an application, or surf on over to http://www.thefreshairhome.com to learn more about what is being done in your area to provide children with a week at the beach and warm memories to last a lifetime!

The Fresh Air Home is a 501(c)(3) tax exempt organization whose mission is “to improve the health and well-being of low income children, while building character and helping them grow into better men and women – both morally and physically”. Donations and contributions are tax-deductible as allowed by law.